You can see our business profile here with all of our boards and pins: īefore starting to optimize your Pinterest profile, you’ll need to complete keyword research with your defined target audience in mind. So, if you want to learn more, sign up, or buy - you can click through to their website. For home decor, see how certain pieces of furniture look in your home.Ĭlicking through to the website - Static, video, and product pins have a link to the creator or brand’s website. For makeup and lipstick, use the Pinterest Lens over your face to see how they look. Try On - A unique feature Pinterest launched is Try On. You can also add a personal note for later e.g.
If you don’t have any boards, pins will be saved under “All pins” on the “Saved” tab of your profile.Įngaging - Like, share, and comment on pins or follow the account. Then, when pinning content, you can select a specific board. Pinning to specific boards - Pinners can create boards to organize their plans or projects such as a boho wedding, girls’ weekend away, or new business ideas. Whereas repinning is when you are pinning an existing pin already on Pinterest (yep, you repin the pin). As in publishing a new pin or pinning an image from an external website. However, pinning means adding something new to Pinterest. Pinning or repinning - These terms are pretty much used interchangeably now. Once a Pinterest user (Pinner) finds a piece of content they love, they can take action by: Finally, Pinterest is launching a personalized shop for each user, which is likely to be an expansion of the current shopping spotlight with curated products for you. So, if you find a brand you love on Pinterest you can easily see what products they have. Brands with products can add a shop tab to their profile. Which is, of course, also based on your user history.
Shopping - On the mobile version, there is a shopping spotlight on the search tab. In “Watch” you can swipe up to see the next video or swipe left to see more from that creator or similar ideas from other creators. On mobile, there is also a “Watch” tab for video content. On desktop, this appears as “Home” and “Today” tabs. Only Pinterest shows its search results in vertical images or videos called “pins”.ĭiscovering - Based on your user history, Pinterest will customize your home feed with inspiring content. You can type in your search terms in the search bar and then the results appear (just like Google). If you think of it as a search engine, the whole platform starts to make a lot more sense. Searching - Pinterest is a visual search engine. There are three ways for Pinterest users (Pinners) to find content: Pinterest is a search, discovery, and shopping platform. What is Pinterest and how does it work? A quick rundown
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